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Phillips Insurance

About The client

Phillips Insurance is an independent agency located in Bothell, Washington, serving clients throughout the Seattle area and the states of Washington, Oregon, and Arizona.

We've been providing personal and commercial insurance for more than 15 years. That experience and our ability to access multiple insurance companies allows us to provide the best insurance solution for you.

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About The Project

Phillips Insurance required a fresh new look for their logo and some business collateral — business card, letterhead, and forms. I worked closely with Phillips Insurance to create a logo that would be consistent with their business reputation and professionalism. I researched their industry and competition, to provide a design that would stand out above the rest.

About The Project Needs

Phillips Insurance needs were straight-forward and enjoyable to accommodate:


  • Logo
  • Company Marketing Collateral
  • Business Cards

Research & Discovery

I found other insurance agencies that were competitive, so I wanted to make sure Phillips Insurance stood out from the rest. Phillips Insurance's brand is to instill confidence and provide peace-of-mind to their customers. The other agencies were chaotic and had no order in their branding. From that moment, I knew It was something that I knew Molly, Phillips Insurance's President, would be very happy with the design I would provide.

Concept & Design

The concept was one of confidence and strength. I wanted Phillips Insurance to portray these emotions and states-of-mind to their customers. At the same time, I wanted people to know that Phillips Insurance is a local business and family-owned.

Launch & Delivery

In the end, Molly was extremely happy with her new logo. She was very pleased.